Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and explorers.

Everything we do is put through the lens of innovation and inclusion, turning the end result into a colourful celebration of the people, places, music, and art that keep us inspired — every single day. 

Welcome to the world of Hurley.