HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.

Conceived in Annecy France in 2009, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride.

From starting lines to everyday life, HOKA fans love the brand for its bold and unexpected approach to performance footwear and apparel. HOKA empowers a world of athletes to fly over the earth.